André DavisWork

André Davis / Marketing Strategy · Go-to-Market · Creative Operations

I turn complex products, campaigns, and programs into clear strategy, aligned execution, and measurable growth.

10+ years across B2B, public-sector, founder-led, and creative environments, connecting positioning, audience insight, content, campaigns, systems, and cross-functional delivery.

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$350KMonthly Media Budget Managed
230+Business Enrollments Generated
+35%Engagement Growth
+20%Conversion Efficiency
+50%Audience Growth
8+Concurrent B2B Accounts
Selected Work

Proof of strategy
in motion.

Strategy, campaigns, platforms, programs, and creative systems built across public-sector, B2B, founder-led, and consumer-facing environments.

NYC Department of Transportation01
NYC DOT
Integrated Marketing Campaign
Project 01
Integrated Marketing Campaign

NYC Department of Transportation

Client
NYC Department of Transportation
Role
Marketing Communications Manager

Led marketing communications and campaign delivery for NYC DOT's Off-Hour Deliveries program, coordinating agency execution, creative approvals, media placements, audience communications, reporting, and performance optimization. Managed a $350K monthly media budget across radio, billboard, transit, and digital channels, aligning each channel around a single business-adoption objective. The integrated campaign generated 230+ business enrollments, approximately 4.6× the program's previous annual baseline of 40–50 enrollments. Also built SQL-powered Power BI dashboards to support campaign decision-making and delivered segmented weekly communications to more than 145 internal stakeholders.

Services
  • Integrated Campaign Strategy
  • Marketing Program Management
  • Agency Coordination
  • Media Planning
  • Stakeholder Communications
  • Analytics & Reporting
  • Audience Segmentation
Results
  • $350K Monthly Media Budget Managed
  • 230+ Business Enrollments Generated
  • ~4.6× Historical Annual Enrollment Baseline
  • 145+ Stakeholders Reached Through Segmented Communications
Project 02
Brand Strategy, Messaging, AI, Website, Video

Xecution Club

Client
Xecution Club
Role
Co-Founder, Brand Strategist, Communications Lead

Developed the organization's foundational brand strategy, positioning, messaging architecture, educational ecosystem, AI workflows, and digital experience. Built the website using AI assisted development tools while creating visual assets, video content, and supporting communications systems.

Services
  • Brand Strategy
  • Messaging Framework
  • Website Development
  • AI Workflow Design
  • Educational Content
  • Video Production
  • Creative Direction
Visit WebsiteView Brand Framework
Safe Haven Foundation reference
Safe Haven Foundation03
SH
Nonprofit Brand Strategy
Project 03
Nonprofit Brand Strategy

Safe Haven Foundation

Client
Safe Haven Foundation
Role
Communications Strategist

Developed the communications foundation for a mission driven nonprofit serving youth in Georgia, including positioning, messaging architecture, marketing strategy, website planning, and communications rollout.

Services
  • Brand Strategy
  • Messaging
  • Communications Planning
  • Website Strategy
  • Marketing Rollout
View Documents
Grand Line Home Services reference
Grand Line Home Services04
GL
Brand Development, Website, Marketing
Project 04
Brand Development, Website, Marketing

Grand Line Home Services

Client
Grand Line Home Services
Role
Brand Strategist, Creative Director

Built the company from concept through launch, including brand identity, messaging, competitive market research, customer language research, website development, and marketing strategy.

Services
  • Logo Design
  • Brand Identity
  • Messaging
  • Market Research
  • Competitive Analysis
  • Website Design
  • Marketing Strategy
Visit WebsiteView Brand GuideView Research
The Film Journal printed cover
01 , Object
Film Journal discover interface
02 , Discover
Film Journal reflections dashboard
03 , Dashboard
Project 05
Product Development

Film Journal

Client
Film Journal
Role
Founder, Product Designer

Designed and developed a web application from concept to launch, including brand development, user experience, technical implementation, repository integration, and product positioning.

Services
  • Product Strategy
  • Brand Development
  • UX Design
  • Website
  • Technical Integration
Project 06
Video Production

Build NYC, with Gary Vee

Client
Build NYC
Role
Videographer, Editor, Storytelling

Captured and produced documentary style event coverage for a nonprofit fundraiser supporting underrepresented youth in New York City, featuring Gary Vaynerchuk.

Services
  • Event Production
  • Documentary Storytelling
  • Video Editing
  • Content Production
Expertise

Strategy that moves
into execution.

Three connected disciplines for bringing products, campaigns, and programs from ambiguity to measurable delivery.

01

Marketing & GTM Strategy

Positioning, audience insight, launch planning, channel strategy, and measurement frameworks that connect business goals to market action.

02

Campaign & Content Strategy

Integrated campaigns, messaging architecture, editorial systems, and creative direction designed to move distinct audiences toward a shared objective.

03

Creative & Program Operations

Cross-functional delivery, agency coordination, stakeholder communications, reporting, and workflows that keep complex work aligned and moving.

How I Think

Principles behind
the work.

Strategic judgment built through campaigns, teams, products, and programs across industries.

01

Most communication problems begin as understanding problems.

Organizations often know what they do. Explaining why it matters is harder. Clarity starts before the first sentence is written.

02

Different audiences require different evidence to trust the same idea.

Communication should adapt to the listener without changing the underlying truth. The message holds. The framing flexes.

03

Great brands reduce cognitive load.

People shouldn't have to work hard to understand your value. The strongest organizations make their thinking easy to follow.

04

AI increases speed. Human judgment preserves trust.

Used well, AI compresses research, drafting, and production. Used carelessly, it dilutes the very credibility it was meant to extend.

AI-Enabled Marketing & Operations

Faster production.
Human judgment intact.

I use AI to accelerate research, synthesis, drafting, prototyping, and production while maintaining human ownership of strategy, editorial judgment, and approval.

  1. 01

    Listen

  2. 02

    Research

  3. 03

    Synthesize

  4. 04

    Strategize

  5. 05

    Draft

  6. 06

    Produce

  7. 07

    Refine

About & Experience
André Davis, portrait

André Davis

Marketing Strategist · GTM Leader · Creative Operator

I work at the intersection of strategy and execution, helping teams determine what they're trying to communicate or launch, who needs to understand it, how the work gets delivered, and how success gets measured.

My work combines audience research, positioning, campaign strategy, creative direction, content systems, cross-functional program delivery, and practical AI workflows. I care about making complicated ideas useful, credible, and human.

Contact André

Professional Experience

A decade-plus working across agencies, organizations, campaigns, teams, and founder-led environments.

  1. 10Four Media GroupPrincipal Strategist2025–Present
  2. Human(ing) WellAccount Manager / Digital Strategist2024–2025
  3. Humble Genius MediaAccount Manager / Campaign Lead2021–2024
  4. New York City Department of TransportationMarketing Communications Manager2020–2021
  5. Goldnet BasketballSocial Media Manager2018–2020
  6. Soko Marketing Inc.Marketing Strategist & Content Producer2010–2018

Looking for a strategist who can
move from insight to execution?

I'm open to senior marketing strategy, product marketing, go-to-market, campaign strategy, and creative operations opportunities, as well as select strategic engagements.

awc@10fourmediagroup.comLinkedIn, in/andrewyze